Where's the Super Bowl halftime performance announcement? What we know

Sports admin October 10, 2026 0 Comments

Where’s the Super Bowl halftime performance announcement? What we know

Music fans are on their toes, waiting to see who will be named as the 2027 Super Bowl halftime performer.

Earlier this year, global superstar Bad Bunny took the stage at Levi’s Stadium in Santa Clara, California, and made history as the most-watched performance globally.

Now, based on the most recent shows, this year’s announcement is seemingly behind schedule as 6 in 7 of past performers were named in September. Here’s what we know about the next Super Bowl headliner.

Who selects the Super Bowl halftime headliner?

Rap legend Jay-Z, real name Shawn Carter, has chosen the halftime performer since 2020. The year before, through his entertainment company, Roc Nation, the emcee inked a deal with the NFL to serve in an advisory role to help select music for the league’s flagship events, such as the Super Bowl.

According to a July 2026 report from Kalshi, a prediction and betting platform, traders expect Jay-Z himself, Justin Bieber or Miley Cyrus to be picked to headline the show.

USA TODAY reached out to the NFL and Roc Nation for more information.

Halftime performers of the 2020s and their announcements

Throughout the 2020s, the Super Bowl halftime performers were announced the September before the event, except for The Weeknd, who notably performed amid the pandemic.

Here’s a list of the musicians who have performed in recent years and when they were formally announced to the public:

2026: Bad Bunny (Announced: Sept. 28, 2025)
2025: Kendrick Lamar (Announced: Sept. 8, 2024)
2024: Usher (Announced: Sept. 24, 2023)
2023: Rihanna (Announced: Sept. 25, 2022)
2022: Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar ( Announced: Sept. 30, 2021)
2021: The Weeknd (Announced: Nov. 12, 2020)
2020: Shakira, Jennifer Lopez (Announced: Sept. 26, 2019)

When is the Super Bowl 2027?

Super Bowl 61 is slated for Valentine’s Day, Feb. 14. It will be hosted at SoFi Stadium in Los Angeles for a second time.

Opened in 2020, SoFi Stadium has quickly established itself as one of the premier facilities in the league. With a construction budget exceeding $5 billion and a desirable locale, the venue is poised to host numerous future events.

Contributing: Lorenzo Reyes, USA TODAY

Taylor Ardrey is a news reporter for USA TODAY. You can reach her at [email protected].

This article originally appeared on USA TODAY: Where’s the Super Bowl halftime performance announcement? What we know

Reporting by Taylor Ardrey, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect

Copyright Reuters or USA Today Network via Reuters Connect

This story was originally published October 9, 2026 at 4:27 PM.