Bethenny Frankel’s Supermodel Cafe got mixed reviews. Will it open in Florida?
Is Bethenny Frankel bringing her Supermodel Cafe to South Florida?
That’s the question on many calorie counters’ lips.
Frankel’s popup in the Hamptons is doing so well that she’s pondering the thought, the part-time Boca Raton resident said in Instagram video over the weekend.
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The pink-tinged spot on Montauk Highway opened Aug. 13, in East Quogue, near where the “Real Housewives of NYC” alum maintains a home. Operations shut at the end of September.
Influencers from far and wide flocked to the temporary location for bagels made with cottage cheese, protein-packed spreads and Frankel’s favorite food, chicken salad (roasted, with light mayo). The star of the menu? The $43 caviar-topped “Nepo Baby,” bagel which Frankel named after her teen daughter Bryn’s nickname.
Reviews were mixed with many visitors calling the bagels “dry,” and the concept of trying to be rail-thin in 2026 “dated.”
Most notably, The Washington Post called Frankel’s venture “a monument to diet culture” and dissed the chicken salad as “gluey.”
OK, it’s obvious the eats are an acquired taste and this place isn’t meant for everyone.
Regardless, the lines are still out the door and Frankel’s a businesswoman. So when the Bravolebrity decamps back to the Sunshine State, she told her followers on Sunday that you may see another one of these sooner rather than later.
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“I’m so sort of flattered by the virality of it, the polarization of it,” said the 55-year-old while spreading a schmear. “Like, the hater videos, the lover videos. Most importantly, the spirit inside the store, the staff, the people coming, they’re excited. … Honestly, it was such a great experience just to do it.”
Despite the popup being a “massive success,” Frankel acknowledged how hard the restaurant industry is and would never want to be in it full-time.
The reason for taking the concept back home has everything to do with her “picky” daughter, who stopped in every day with her friends for an iced latte (the banana-foam version was the 16-year-old’s fave and also WaPo approved).
“She loved it,” said Frankel, adding, that the “fun, cute” cafe was their “version of Cheers.”
“I’m grateful for the fun and the laughs,” concluded Frankel who actually appreciated the negative input.
“Thanks for all the feedback,” said the “Shark Tank” star. “What a great thing to be able to have a research and development test case! Love you, bye.”
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