Now you can see Miami-Dade’s controversial Grand Theft Auto marketing deal

A courtyard outside Miami International Airport will be bathed in blue and pink lights to promote the new Grand Theft Auto video game in a deal Miami-Dade Mayor Daniella Levine Cava announced Wednesday evening.

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After getting bashed by the county’s sheriff and some county commissioners for partnering with the company behind the violent but wildly popular video game, Levine Cava said her administration closed a package of promotional agreements worth nearly $4 million to promote Grand Theft Auto VI. It debuts in November and is set in a fictional Miami known as Vice City, where players can break laws and commit murder in a digital replica of the real-life Magic City and its surrounding areas.

To promote the launch, Grand Theft Auto — best known as GTA — the maker of the game, Rockstar Games, wants real-life marketing across Miami-Dade.

Levine Cava already approved a $975,000 deal to put “Welcome to Vice City” atop the county-owned Kaseya Center. On Wednesday, she announced three new, but more subtle, GTA displays.

Along with the GTA light installation in MIA’s Central Garden courtyard outside Terminal E, PortMiami will bathe its gargantuan cranes in GTA colors. And some nondescript utility boxes by county traffic lights will also be wrapped in GTA’s pinks and blues.

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The cities of Miami and Miami Beach have also signed marketing deals with Rockstar, which is in a promotional blitz ahead of the Nov. 19 launch. A Vice City blimp was flying over Miami the weekend the University of Miami played Florida State, and chairs with GTA’s “VI” logo popped up recently on The Underline linear park under Miami-Dade’s Metrorail line.

Levine Cava faced criticism for pursuing money from Rockstar. Sheriff Rosie Cordero-Stutz and several commissioners criticized the plan for linking county government with a video game that revels in violence unfolding in a fictional Miami.

The mayor’s defenders countered that the marketing effort allowed Miami-Dade to enjoy a share of Rockstar’s ample promotional budget for a work of fiction that says no more about the real-life Miami than Miami Vice did in the 1980s.

In the press release, Levine Cava said: “With millions of people around the world waiting for this release, we have an opportunity to make sure Miami-Dade benefits from that attention.”

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