A Vivienne Westwood boutique is coming to South Beach. Here’s what to know

Real Estate News admin September 23, 2026 0 Comments

A Vivienne Westwood boutique is coming to South Beach. Here’s what to know

The British luxury fashion house founded by the late punk icon has won Miami Beach approval for a flagship boutique on Collins Avenue. The Historic Preservation Board signed off on the project — and its oversized pink sign — after months of debate.

FULL STORY: London fashion house Vivienne Westwood wins city approval to open South Beach boutique

Here are key takeaways:

The Miami Beach Historic Preservation Board voted 6-0 to approve the boutique at 736 Collins Ave., along with three building variances for the 1921 structure. No opening date has been announced.

The store’s signature illuminated pink sign became the biggest sticking point. At 284 square feet, it far exceeds the city’s 40-square-foot limit, prompting board member Randy Hollingsworth to warn it could be “like opening the floodgates.”

Daniel Gabay, who represents the fashion house in permitting, argued the sign is essential to the brand experience, noting “almost every Vivienne Westwood consumer who visits the store wants some form of photo opportunity with the pink sign.”

City officials see the project as a potential turnaround for a stretch of Collins Avenue recently vacated by Victoria’s Secret, Guess and Banana Republic. Michael Belush, planning and design officer for the board, said the store “could be a catalyst for the area.”

The 4,356-square-foot ground-floor shop will feature Florida limestone cladding, polished brass details and a sculpture of the brand’s signature Orb. Upper floors will house offices and the label’s bridal business, with customers escorted inside from an outdoor waiting line.

This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported, written and published content. It was reviewed and edited by our journalists.